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Liby #A Different Laundry Detergent Essence# Experience Hall Landed in Shanghai and Started the Journey of Experience in High-end Products for Laundry care

On July 4, Liby opened the first domestic laundry detergent essence experience hall in Shanghai Xintiandi-Liby #A Different Laundry Detergent Essence# experience hall. It was the first time Liby laundry detergent essence had close contact with consumers after it was launched as a blockbuster together with international experts in the end of June in London. With "high-end products for laundry care" as the core design concept, the experience hall first integrated the concept of "skin care essence" into laundry care and displayed innovative "black technology" and care of Liby laundry detergent essence through interactive devices. A great many fashion insiders paid a visit and the experience hall became a new landmark.








The experience hall was equipped with oil painting stain removal interaction area, black technology exhibition area and fragrance experience area so that consumers fully experience and feel high-end care and cleaning technology of Liby laundry detergent essence. In the oil painting stain removal interaction area, cleaning clothes contaminated by capsicol, tomato sauce, blueberry and soy sauce using Liby laundry detergent essence proved its “bright and clean” strong stain removal effect. Triple stain removal technology of Liby laundry detergent essence can quickly penetrate micron fiber gaps and automatically decompose stubborn stains within 3-5min. Besides, double protective factors can prevent secondary precipitation of stain.




Experiments were made in the activity. Particularly, a black technology exhibition area was built in which consumers can observe texture change of fabrics before and after they were cleaned using Liby laundry detergent essence and feel its “quadruple” fabric care effect through touching fabrics cleaned using laundry detergent of different brands. Fabric softening agent, repair and renewal agent contained in the laundry detergent essence can prevent hair bulbs and smooth texture of clothes. Thus, there is no need using softener after washing. Moreover, Liby laundry detergent essence is small in size but great in power” since a lid of Liby laundry detergent essence can clean 16 pieces of clothes.





Fragrance is a highlight of Liby laundry detergent essence and it can hold fragrance for up to 72h using European patented fragrance locking technology. Clothes cleaned using Liby laundry detergent essence can realize different fragrances of top note, middle note and base note with time. In the fragrance experience area, visitors can smell the fragrance card and feel freshness and fragrance of perfume level of Liby Laundry fragrance essence and learnt the fragrance extraction process from fragrance extraction device. Furthermore, you can feel microcapsule fragrance locking technology through rub a towel cleaned using Liby laundry detergent essence. Here you can enjoy French romance, deduce advanced aesthetics of life by fragrance and perfume.





The experience hall was also equipped with “photographing area” of ins style for consumers high on fashion clock-in. The fashionable photographing atmosphere built with luminous bubble balls caught eyes of fashion insiders. A large number of fashion insiders took pictures in the experience hall in the activity.

It is reported that fashion media editors will personally feel high-end professional care and cleaning of Liby laundry detergent essence within 4 days when the hall was opened. On July 6, Lin Yun, a domestic famous popular actress, will attend the activity as “Liby brand experience officer” and share her laundry care concept on the scene. We believe that Liby #A different laundry detergent essence# experience hall will hit Shanghai with the support of stars, celebrities and fashion editors.





Liby #A different laundry detergent essence# experience hall first integrated the concept of “skin care essence” into laundry care so that clothes are taken good care of just like skin. From immersive interaction , Consumers had a deep understanding of Liby #A different laundry detergent essence# and realized that it helped consumers experience high-end products for laundry care by “7 essences, triple stain removal and quadruple fabric care”. As the domestic first brand upgrading the concept of “laundry detergent” to “laundry detergent essence”, we believe that Liby will stick to technological innovation and lead overall upgrade of products and even the entire industry in future.